Chase and Facebook Collaborate on Giving Program for Small, Local Charities
"For the first time ever, Facebook users will be able to choose from more than 500,000 small and local charities to decide which community organizations they want to receive donations totaling millions of dollars from a corporate philanthropy fund. Chase and Facebook [November 16, 2009] announced the launch of Chase Community Giving: You Decide What Matters, a grassroots campaign to inspire a new way of corporate philanthropy. Chase is enlisting Facebook users, now totaling more than 300 million, to vote for which small and local nonprofits will receive donations totaling five million dollars. The eligible charity receiving the most votes will be awarded one million dollars, the top five runners-up will receive $100,000 each, and the 100 finalists, including the top winners, will be awarded $25,000 each. Additionally, a special Advisory Board featuring members who are active in philanthropy, including actress Eva Longoria, Do Something founder Nancy Lublin, and NBA Hall of Famer David Robinson, will allocate a total of one million dollars to the nominated charities of its choice."